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About Thinking of You Week

Thinking of You Week is a special week that harnesses the emotional power of greeting cards to create a wave of love, caring and happiness around the world.

Sending handwritten cards generates positive feelings and well being. Science has shown that receiving a handwritten card creates a lovely warm positive boost.

The fact that you have spent the time to make or choose a card, write it and send it makes people feel far more special and cared for than receiving text messages, emails or social media messages.​​

Everyone is welcome to get involved in Thinking of You Week, writing and sending cards whether handcrafted or bought, and helping to promote sending cards as the best way to show how much we care about others.

Brought to you by The Australian Greeting Card Association.

Thinking of You Week was first launched in the UK in 2014 and has grown into a popular annual and international event, now being celebrated in Australia, United Kingdom, New Zealand and United States of America.

The Australian Greeting Card Association, together with John Sands, brought “Thinking of You Week” to Australia in 2015 and are proud sponsors of the program.

The Australian Greeting Card Association is a representative group of the Greeting Card Industry. Its aim is to represent, promote and celebrate this wonderfully innovative sector. Formed in 1991, its members are drawn from publishers, printers, suppliers, designers, photographers; and other associated industries. They all have a common interest in the growth and development of the greeting card industry within Australia.

Frequently Asked Questions

What is Thinking Of You Week?

Thinking of You Week is a special week of greeting card sending, designed to create a wave of love caring and happiness. It’s really special to receive a card with a lovely handwritten message, especially when it comes out of the blue!

When is Thinking of You Week?
Thinking of You Week is an annual event, and this year it will take place from the 18th till the 24th of June 2023.
Who can get involved?

Everyone! It’s a really special thing to take the time to think of other people and write your feelings in a card. This will mean so much to the lucky recipients of the cards.

Can I make the cards myself?

Yes! You can make or buy the cards.

We're a charity. Can we get involved?

Yes! There is plenty of scope for charities and community organisations to get involved, particularly those working on loneliness or mental health issues. Feel free to use our free branded toolkit or create your own.
We also have sections on this website for schools, publishers and retailers – but this event isn’t limited to these groups!

How do I take part?

It can be as simple as just sending cards during the week! Or you can organise a card sending or card-making event.

The Thinking of You Week toolkit has lots of ideas and inspiration for taking part. If you’re organising an event, send us an email so we know what you’re up to and take photos so we can share them on our social media channels for you!

Isn’t this just a way for your industry to sell more cards?

You can make your cards, buy them or send the ones that you’ve had tucked away in a dusty drawer for years – we don’t mind! We just know that it feels great to receive them!

Don't forget our Toolkit!

Our Thinking Of You Week Toolkit contains a beautiful new banner, flyer and event poster, new retailer and consumer handouts, as well as social media cover images and email sign offs.

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